Facebook Ad - Prepped to Perform
Client
Prepped to Perform is a fast-growing UK based meal-prep company. They provide nutritious meal-kits using high quality ingredients, with a specific focus on health, fitness and competitive sport industries.
Challenge
A key challenge for this project was separating Prepped to Perform from other delivered-to-door meal-kits out there, in order to convince the target audience to want to find out more and browse the client’s menu.
Solution
I chose to focus the graphic text on one meal that would arouse curiosity and emphasise the client’s USP: combining fitness nutrition with minimal consumer prep time. The rest of the copy took this same message and drove it home again and again, whilst tying the client’s USP to the target audience’s pain point of wanting high-quality nutritious meals within limited time-constraints.